Brasília, March 17, 2004 (Agência Brasil - ABr) - The president of the Brazilian Institute of Tourism (Embratur), Eduardo Sanovicz, said that one of the chief goals of the company is to end the problem of seasonality, the influx of tourists limited to specific occasions, such as Carnaval.

According to Sanovicz, two strategies were adopted to deal with the problem: work on tourism in Brazil by themes and segments, and investments in the quality and diversity of Brazil's cultural production. "Brazil has various products for commercial competition abroad, where we work with themes such as golf, underwater exploration, and resorts. They are products and services that offer quality as well as prices able to attract foreign clients."

Efforts concentrated on themes are independent of the seasons and can generate resources all year-round. "Fairs and congresses, for example, do not depend upon specific times of year. Rio de Janeiro and São Paulo are already well advanced in this area," he affirms. (DAS).