Brazil looks into the Bollywood film industry

26/01/2004 - 16h07

New Delhi - Minister of Toursim, Walfredo Mares Guia, says that Brazil could be the setting for films made by India. Known as Bollywood films, there are more of them made annually than Hollywood films and they are exceptionally popular throughout Asia.

"This is a market we should get into. Romania offered them a deal and they are making films there," he said, adding that Brazil is a beautiful country with great scenery, has an extraordinary variety of actors, a strong film industry of its own and competent professionals.

Representatives of the National Cinema Agency (Ancine) are in India to sign an memorandum of intentions which is seen as paving the way to future partnerships. They see Bollywood as a source of financing for the Brazilian film industry. "We have a consumer audience of 100 million, a professionally qualified film industry and all we need is money," says Jom Tob Azulay of Ancine, who thinks the Indians could make films in Brazil because their Asian market is saturated. (AB)